Sometimes, you need to take hat hard decision of moving on and starting anew. Yes, it’s not an easy step to take by any means but if your small business is not moving forward after all the efforts and investment you’ve made, then it might be the right time for a rebranding.
Rebranding your business is a big commitment to do, and many struggle with the process and end up losing more than benefiting from it. So, how do I lake sure I’m doing the right thing you ask? Worry not, in this blog we will walk you through the 7 key steps that you need to take in order to guarantee that your rebranding will be successful!
Choose your Colour Palette
This might seem obvious to some but many businesses owners disregard it or take it for granted. Your color palette is very essential when creating your brand, thus, it must be chosen carefully if you are going to rebrand. A well thought out palette will help making everything look cohesive and put together, from your logo to your website and social media platforms, all of these must use the same colors, and the shades need to work well together rather than just be chosen haphazardly.
Create a Relevant Logo
Your logo is the first thing that comes to your audience and clients’ minds when they think of your brand, so for this reason it needs to stand out and be able to express what you want to say without words. If you already have a logo, you can edit it or change sole things about it, however, it is best to change it all together if you are rebranding for a fresh start.
Redo your website
If you are rebranding, changing your website is a crucial step. Make sure to update your content and give your website a modern and minimalistic design that appeals to the eye. It is also important to cater to mobile users since the majority of people nowadays use their phones to browse the web, so it needs to be mobile friendly!
Promote your Brand
Alright, you managed to rebrand your business now it’s time to spread the word! People need to know about this successful outcome and the best way to do so is to promote yourself on social media platforms like Facebook, Instagram, and Twitter. Fortunately for you, social networks are the best way to put yourself out there and showcase what you can offer as a rebranded business, so don’t be afraid to let your voice heard and make sure to post regularly and consistently in order to gain a loyal following that would look forward to what you will have to offer in the future.
Pick your New Tagline
A tagline is a short sentence, slogan or word that briefly describes you as a brand. For this reason, it needs to be catchy and meaningful; catchy so that it sticks in people’s minds and work as a form of promotion, and meaningful in order to touch other’s sentiments and show your authenticity. It is a good idea to call out your team members and make a brainstorming session for this step so that you can get multiple ideas and express the values and beliefs of everyone involved in the brand.
Create New Business Cards
When it comes to creating a new business card, consider using the same color palette as your website and logo to keep everything consistent and linked together. However, a business card can be displayed via other creative things than old fashioned piece of carton. You can make small items like pins that you can stick on your clothes or small magnets to display on walls, t-shirts and caps are also a good alternative which you can design together with your team members.
Plan Out Future Projects
Last but not least, you need to start thinking about the future of your business; you managed to rebrand it successfully, what now? Ask yourself what direction do you want to take your business now, if it needed a rebranding then something must have not been working well. Try to pinpoint that and work on changing it for a better outcome. You need to take into consideration the new image of your business after this brand-new rebranding and what future projects would be suitable for you and your team. Be very thorough in picking what projects to work on and who you want to be associated with, because a s a public figure you need to be careful about every small move since your audience will not be merciful and will criticize every wrong move you make. For that reason, it is important to keep in mind that all future projects you will work on need to reflect your new image.
It is safe to conclude that a successful rebranding, or any rebranding fir that matter, is a very hard choice to make and can take a toll on you whether economic or time wise. So, don’t dive into it head first and do your full research to be completely sure of this decision! In doing so, make sure to keep these 7 key steps in mind since they can make this dreadful process much smoother and more enjoyable.
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